Yeuf

YEUF, created in 2006 by two childhood friends, Sébastien Brousse and Pierre Lemercier, is a bold French brand that has revolutionized the world of rolling papers. Inspired by a young and urban spirit, YEUF has emerged as an innovative alternative to historical big brands such as OCB and Rizla+.

History and Growth

The name "YEUF", derived from verlan (French slang), perfectly illustrates the brand's philosophy: dynamic, quirky, and close to its customers.
In its early days in 2006, YEUF sold less than 3,000 packs, but thanks to a marketing strategy focused on design and collaborations with hip-hop artists like the graffiti artist Kay One, the brand gained recognition. In 2022, YEUF reached an impressive figure of 3 million packs sold.

A Unique Positioning

YEUF particularly targets young adults and cannabis smokers, often overlooked by traditional big brands.
The brand offers:

• Long rolling papers: Tailored to the specific needs of joint smokers.
• Attractive design: Artistic collaborations and limited editions to appeal to an urban and creative clientele.
• Diverse formats: Developed to meet market trends and available in a variety of retail outlets.

Presence and Distribution

YEUF is now one of the most widely distributed brands in France, available in tobacco shops, gas stations, neighborhood grocery stores, and supermarkets.
The brand is also expanding internationally, notably in the American market.

Gribouille Import: Official Retailer

In France, Gribouille Import, located at 14 rue Lafaurie in Foix, is an official retailer of YEUF rolling papers.

This specialized company offers YEUF products in-store and online on their website www.https://gribouilleimport.com/en/, providing easy access to these unique products.

YEUF, with its bold entrepreneurial spirit and innovative approach, continues to attract consumers by challenging the norms established by big brands, while celebrating a dynamic urban culture.